Nike have launched yet another sustainable initiative, as they unveil the first clothing line made with ColorDry; a revolutionary water-free dying process. Water-free dyeing is a big feat as conventional dyeing uses roughly 30 litres of water to dye just one T-shirt.
Nike was one of the first to join Greenpeace in their 'Detox Challenge', which was set out two years ago to challenge fashion businesses to eliminate the discharge of hazardous chemicals from supply chains by 2020. And they're proving themselves to be one of the game-changers with Colordry.
Nike was one of the first to join Greenpeace in their 'Detox Challenge', which was set out two years ago to challenge fashion businesses to eliminate the discharge of hazardous chemicals from supply chains by 2020. And they're proving themselves to be one of the game-changers with Colordry.
ColorDry uses a highly pressurized form of carbon dioxide to saturate textile fibres with colour, not only saving on water but also saving energy and eliminating the need for extra chemical agents. Nike says it’s the most saturated, intense and consistent colour they’ve seen yet.
