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Monday, 20 August 2012

Lucy Siegle - To Die For; is fashion wearing out the world?

I've recently read To Die For written by Lucy Siegle.
Lucy Siegle is an ethical writer and sustainable fashion advocate.


image courtesy of goodreads.com

To Die For tells of eye-opening accounts of the inhumane corruption and environmental devastation in the global (fast) fashion chain. Tackling particular issues of the current obsession with cheap and fast fashion, Siegle appeals for an urgent change that needs to be made by the industry and the consumer.
Siegle breaks down environmental devastation, animal welfare and human rights factors to inform the reader of the current situation of the industry, advocating an available sustainable and ethical alternative. This clear information encourages the reader to understand the differences between sustainable and ethical design and why it's important to support both and preferably not the majority of mass-industry which is in reality supporting neither. Good design is capable of protecting environments while supporting human rights - why wouldn't we want to adhere to that? And I've learnt, just like biodiversity is important in a healthy eco-system, it is also healthy for our wardrobes.

Lucy Siegle shares her ethical fashion vision, one that isn't all hemp shoes and hippie throw-backs but one that lives in the strong presence of today with sustainable and ethical designers challenging big fashion's footprint with an impassioned genuine care for people and planet, while also maintaining fashionable desirability.
This book will make you think twice about your purchasing decisions, and shock you into desiring the alternative. Siegle acts as the light at the end of the tunnel, directing the way to a more sustainable lifestyle; a lifestyle that asks more questions, a lifestyle that involves personal informed choices.
I highly recommend this book to everyone.